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Whether you're just thinking about starting a business, have taken the first steps, or already have your own business, these comprehensive, easy to understand guides can help ensure your success. They walk you through every aspect of the start up process - from evaluating your business ideas to laying the groundwork to conducting day-to-day operations. The A to Z Market Guide provides a broad industry overview, including key press, manufacturing and sales contacts in one superb, value-priced package. Market Guides are ideal for new product design and launches and for identifying contractors, marketing vehicles and researching sales reps in specific industries. Written in a friendly, down-to-earth style by industry experts. The A to Z Market Guide makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own fashion business.
TABLE OF CONTENTS
I. Introduction
II. Industry Overview
III. Trends
IV. Branding
- Know Your Customer
- Choosing a Name
V. Operations
- Business Planning
VI. Financials
- Capital Requirements
VII. Design
- Building a Line
- The Elements of Design
- Merchandising
- Selling Seasons
- Editing your Line
VIII. Sourcing
- How to Source
- Findings Resources
- Notions & trim Resources
- Fabric Resources
IX. Manufacturing
- Manufacturers Resources
- Contractors Resources
X. Pricing
XI. Quality Control
XII. Shipping
XIII. Sales
- Sales Channels
- Sales Representatives
- Trade Shows
XIV. Retailers
- The Design Presentation
- Department Store Buyers
- Selling To Specialty Stores
- Contacting Buyers
- Retail Buyers
XV. Public Relations-
- Writing a Press Release
- Assembling a Press Kit
- Get your Release into the right hands
- Press Release Template
- Press Contacts
XVI. Associations
XVII. Workbook
PUBLISHED
2004 by Infomat inc.
DISCLAIMER
All prices subject to change without notice.
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Special member price
$145. Select from the following volumes:
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