Job description
Our client, a growing brand in the beauty space is looking for a Sr. Brand Copywriter. This is a FTE opportunity that is hybrid onsite in the LA area.
OVERVIEW
The Sr. Brand Copywriter will drive the narrative and storytelling strategy for the brand and products. They will help define the brand’s voice and tone, and oversee and inform its consistent execution. The Sr. Copywriter will continually articulate and codify messaging direction across the organization and collaborate closely with all marketing and communications stakeholders to ensure brand and product messaging consistency as well as holistic storytelling. This role will own brand tone of voice, directly executing as well as steering its implementation across all consumer touchpoints. They will partner with broader brand management and communications teams as well as external agencies and freelance resources to help focus brand narratives and shape their execution. They will actively participate in the development of integrated brand- and product-level storytelling strategies, campaigns and communications plans, driving focused core messaging and narrative direction as well as final copy execution. To enable robust, authoritative brand and product-level storytelling, the Sr. Copywriter will lead the ongoing development, and standardization, of category and other contextual knowledge base. They will conduct their own research as well as partner with internal and external functional experts (Brand, Product, R&D/Engineering) to create an organized knowledge base that can be continually refreshed and effectively leveraged for creative communications across the organization. The Sr. Copywriter will also develop product narratives and copy guidelines, driving all product, technology and feature naming/branding and product copy development across digital and retail merchandising, as well as packaging and out-of-box collateral. Additionally, they will ensure consistent product messaging across all communications touchpoints – including own channels, earned and paid media – by advising and collaborating with internal and external communications and creative partners. Possessing strong written skills, as well as a keen understanding of product features and benefits, this role will work closely with Brand and Product Managers, and liaise across Creative, Communications, Operations and Customer marketing teams to deliver engaging and technically accurate copy across all core product assets. A successful candidate will have the ability to view technical and functional elements through the lens of consumer benefit, employing metaphors, similes, and creative language to bring products to life by driving a clear connection between product attributes and consumer need. The role will synthesize both competitive insights as well as functional and attitudinal consumer insights to ensure product marketing copy is clear, distinct, and compelling. The Sr. Copywriter will also develop simple, clear technical copy to support post-purchase and training materials. This role will also be responsible for developing and maintaining a branded copy guide to support cross-category technology and feature language, creating clear vernacular and tonal guideline to ensure portfolio cohesion, and category/price tier distinction.
RESPONSIBILITIES
• Define and continually maintain/evolve brand tone-of-voice documentation; guide and support its execution across full set of channels/touchpoints
• Develop and maintain robust brand and product-level knowledge base and narrative lexicon; ensure its broad distribution, clear understanding, and cross-team utilization
• Ensure consistent brand and product-level communications across all touchpoints; partner with internal and external resources as necessary
• Actively participate with Brand, Product, Communications and Creative teams on development of brand-level as well as product launch campaigns; take lead on all copy briefing, development and execution
• Participate in, and help inform, annual/quarterly content and storytelling strategies and plans
• Obtain a deep understanding of products and technologies, translating complex product information into polished, and engaging copy across PDPs, POS, packaging, user guides, quick start guides, FAQs, and training guides
• Develop and maintain a portfolio copy guide considering lexicon, tone, and technical specifications to ensure language accuracy, portfolio cohesion, brand distinction and consumer resonance across all product communications.
• Evaluate current content and develop innovative approaches for improvement
• Work closely with the Creative Copywriter to provide product language guidelines to inform media and upper-funnel copy development
• Write easy-to-understand user guide and quick start copy, FAQ copy, as well as training guides to simplify and improve user experience and brand satisfaction
• Collaborate with Commercial and Ecommerce teams to apply SEO principles to PDP copy to ensure maximized search relevance
• Support the development of BtoB sales pitches, including semi-annual market week presentations
• Clearly and effectively communicate copywriting strategies to ensure cross-functional alignment
EXPERIENCE, EDUCATION & SKILLS
Education required:
• Bachelor’s degree in marketing, communications, journalism, or related field; MA preferred Experience, knowledge, skills required:
• Minimum 5-7 years’ experience in CPG or brand marketing copy writing (skin care, wearable tech, beauty device category experience preferred)
• Portfolio of published work
• Basic SEO knowledge
• Entrepreneurial nature, appetite for fast-paced environments, and flexibility to adjust to changing requirements
• Intuitive cross-functional and collaboration approach is essential
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management skills required
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Preferred experience developing PDP/POP/POS materials to support digital and in-store merchandising programs
• Ability to drive creative development with strategic objectives in mind
• Analytical and strategic thinker with consumer-focused mindset
• Proactive communicator
• Excellent project manager
• Strong Pages, Google Doc, Keynote, MS Word, and PowerPoint skills
Send your resume and portfolio today!
