Job description
Communications Specialist Overview:
As a Communications Specialist, you will play a pivotal role in driving the success of our products through strategic marketing communications. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our target audience.
Communications Specialist Responsibilities:
- Market Research: Conduct comprehensive market research to understand industry trends, customer needs, and competitive landscape.
- Product Positioning: Develop product positioning and communications that differentiate our products in the market.
- Content Creation: Create engaging communications content including product collateral, case studies, presentations, and sales enablement materials.
- Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches.
- Campaign Management: Plan and execute multi-channel marketing communications campaigns to drive product awareness, generate leads, and support sales efforts.
- Customer Insights: Gather customer feedback and insights
- Performance Tracking: Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
- Competitive Analysis: Keep abreast of competitor activities and market dynamics to identify opportunities and threats.
Communications Specialist Qualifications:
- 2+ years of experience in Communications or Marketing
- Live Event, Film, Media, or Production experience
- Written product update examples
Expired job
