Job description
McKinley Marketing Partner's client is looking for a digital campaign manager to join their team on a multi-year W2 contract. The campaign manager is responsible for developing strategies and managing the execution of email and SMS campaigns. The ideal candidate has experience working at both the strategic and tactical levels.
This is a long-term W2 contract. All McKinley roles include a competitive benefits package.
Responsibilities
- Develop strategy and manage execution for email and SMS campaigns
- Manage internal and external teams for tactical implementation and reporting and analytics
- Identify and recommend opportunities for improved audience segmentation through triggered emails and other methods
- Oversee budgets, campaign progress, and project utilization rates
- Develop customer journey maps to establish the ideal customer experience
- Analyze campaign results and report these with stakeholders
- Help project teams define and deliver on project goals
Requirements
- Bachelor's degree or equivalent combination of education and experience
- Minimum eight years of experience executing email and direct response campaigns
- Experience in an agency or client-facing role is strongly preferred
- Strong analytical skills, including experience creating recommendations from data
- Experience utilizing marketing automation tools
- Experience with Salesforce, Kitewheel, or a similar tool
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.