Job description
We are seeking a self-motivated, results-driven Paid Search Director. Our ideal candidate has a proven track record of success with Bing Ads, Google Ads, Microsoft, & search platforms.
What You'll Do Here:
- Develop and execute paid search campaigns for clients, ensuring that campaigns meet or exceed client goals and KPIs
- Develop and maintain relationships with clients, serving as the primary point of contact for all paid search campaign-related inquiries
- Monitor and analyze campaign performance data to identify areas of opportunity for optimization
- Develop and hold team to standards of operational excellence
- Develop and execute A/B tests to optimize ad copy, landing pages, and other campaign elements
- Help manage a team of paid search specialists, providing guidance and support as needed
- Coach and mentor team members to improve their skills, knowledge, and performance, and promote a culture of learning, growth, and collaboration within the team.
- Work closely with other teams, including account management, analytics, and creative, to develop integrated marketing strategies for clients
- Stay up-to-date on industry trends and best practices, and share insights with the team and clients
- Develop and present reports to clients and senior management on campaign performance, trends, and insights
- Collaborate with the data analytics team to identify and understand user behavior and trends to inform campaign strategy and tactics
- Develop and implement bid strategies, budget allocation, and targeting strategies to optimize campaign performance
- Manage the execution and delivery of client projects, ensuring timely and accurate delivery of deliverables and services
- Stay up-to-date on changes in search engine algorithms, ad platforms, and digital marketing best practices, and communicate the implications and opportunities to the team and clients
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field
- 7+ years of experience managing paid search campaigns, with a proven track record of success
- Excellent analytical and problem-solving skills
- Strong attention to detail and ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Proficiency in YouTube Ads, Bing Ads, Google Ads, Microsoft Ads, and other paid search platforms
- Experience with Google Analytics and other web analytics platforms
- Google Ads and Analytics certifications are a plus
- Experience with DV360 as a management platform is a plus or other similar management platform experience is a plus
- Experience with managing e-commerce and lead generation campaigns, including optimizing product feeds, implementing remarketing strategies, and integrating with CRM systems
Expired job
