Job description
Our retail client is looking to bring on a full-time Social Media Specialist to join their team. This role is 5-days onsite at their Eugene, OR location.Job Description
We are looking for a creative and passionate individual who will drive community engagement, manage influencer relationships, and enhance our brand presence across various social media platforms.
Responsibilities:
Social Media Strategy and Execution:
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and followership.
- Create compelling content calendars aligned with brand values, seasonal campaigns, and product launches.
- Monitor trends in social media tools, applications, channels, design, and strategy to ensure our brand remains at the forefront of industry developments.
Community Engagement:
- Foster meaningful relationships with our online community by actively engaging with followers, responding to comments and messages, and driving conversations around our brand.
- Implement strategies to grow and nurture our online community, including user-generated content initiatives and community management.
Influencer Marketing:
- Identify and collaborate with influencers, bloggers, and brand ambassadors to amplify our brand reach and engagement.
- Negotiate partnerships, manage contracts, and oversee campaign execution to ensure alignment with brand values and goals.
Content Creation and Management:
- Produce high-quality, visually appealing content (including graphics, videos, and photography) for social media channels.
- Coordinate product photoshoots and content creation sessions to generate assets for social media campaigns.
- Ensure all content adheres to brand guidelines and resonates with our target audience.
Analytics and Reporting:
- Track and analyze social media performance metrics (e.g., engagement rates, reach, conversions) to optimize strategies and drive continuous improvement.
- Prepare regular reports and insights for management, highlighting successes, trends, and opportunities for growth.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- Proven experience in social media management, preferably within the fashion, lifestyle, or luxury goods industry.
- Strong understanding of social media platforms (Instagram, Facebook, Pinterest, etc.) and their respective best practices.
- Excellent written and verbal communication skills, with a creative mindset and attention to detail.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
Preferred Skills:
- Knowledge of influencer marketing strategies and experience in executing influencer campaigns.
- Understanding of SEO and content marketing principles as they relate to social media.
- Graphic design and video editing skills are a plus.
Expired job