Job description
We are working with a leading agency who is seeking an Amazon PPC specialist to join their growing team. This will be full time/direct hire and fully remote.Responsibilities:
- Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display Plan, manage, and execute Amazon PPC Campaigns for multiple clients simultaneously.
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
- Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
- Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
- Present quarterly forecasting and performance to all brands in your book of business Leverage all analytical and reporting tools available to extract maximum value from available information
- Create and analyze performance reports to inform relevant teams.
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
- Constantly learn and experiment new effective bidding, ad placement, and management techniques.
- Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
- Participate in budget allocation for different channels and platforms.
- 2-4 years of Amazon PPC experience for CPG brands A track record in driving success in multiple KPI’s for your CPG brands, including ROAS, Total Sales Growth, CAC, etc.
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
- Excellent organization, tactical, analytical/data management, Excel, and communication skills
