Job description
In the position of Brand Manager you will spearhead marketing platforms and programs including consumer, customer, and bottler facing activities. Responsible for tracking, maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.Essential Job Functions:
- Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
- Lead, manage and coach the brand marketing team
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
- Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
- Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
- Develop and manage project workflows as it pertains to brand marketing Initiatives.
- Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
- Ensure all projects and programs are accounted for and meet budget parameters.
- Develop new news and big ideas for brand programs and projects.
- Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field of study.
- Additional Experience Desired: More than 5 years of experience in marketing, brand management.
- Additional Experience Desired: Between 3-5 years of experience in consumer-packaged goods (CPG) industry preferred.
- Computer Skills Desired: Microsoft Office, Social Media, Click Up and Nielsen.
