Job description
Lifecycle ManagerFT/Direct Hire
$85k-$100k
Hybrid in Marina Del Rey-3 days onsite
Our client, a premium men’s and women’s apparel brand is looking for a dynamic and results-driven Lifecycle Manager to join their team. Looking for someone with strong retention marketing, email/sms campaign, and loyalty program experience.
Responsibilities:
• Oversee our lifecycle and retention marketing efforts to ensure customer satisfaction and long-term engagement.
• Manage email and SMS campaigns and flows, optimizing performance to drive repeat purchases and customer loyalty.
• Lead loyalty program, strategizing to increase repeat rates and customer lifetime value (LTV).
• Develop and implement segmentation strategies to personalize customer experiences and improve engagement.
• Monitor and analyze key performance metrics, providing actionable insights to optimize campaigns
Qualifications:
• Minimum 3+ years of experience in lifecycle or retention marketing, with a strong background in email and SMS campaign management.
• Proven track record of successfully managing loyalty programs and driving customer retention.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent project management skills, with the ability to prioritize and manage multiple tasks in a fast-paced environment.
• Proficiency in marketing automation tools and CRM platforms. Klaviyo highly preferred.
