Job description
24 Seven is partnering with a local transportation company based in Portland, OR to help them find a Media and Production Coordinator to join their team in this hybrid position. This is a 12 month contract with potential to extend. While on contract you'd be eligible for benefits.Job Description
The Media and Production Coordinator will be responsible for assisting with the implementation and coordination of advertising media production, distribution and scheduling of creative messages via to various media outlets that focus on multicultural audiences.
This position will support and advance strategic marketing promotions plans to engage, attract, and retrain new and existing customers with a focus on multicultural engagement in creative, messaging and marketing-communication channels. Coordinate ad production for digital (display and social), television, radio, streaming, print, out-of-home and more. Provide ongoing information on changes within said media to assist with the buying strategy, secure key performance indicators for various teams to evaluate the results of developed marketing campaigns, lead rider focused market research efforts, and incorporate marketing efforts with events, sponsorships and partnerships focused on diverse communities in multiple languages.
This position will report to the Program Manager of Channel Marketing, but will help build dedicated marketing/outreach/communications campaigns to engage with multicultural audiences.
Responsibilities:
• Support the ongoing development, refinement and evolution of the Public Affairs team’s marketing and external media partnerships to drive ridership and fare programs with multicultural audiences.
• Ensure campaign adherence to policies and processes regarding brand review, legal approval, and compliance requirements.
• Manage, coordinate and implement/activate creative production including but not limited to the coordination of voice talent, audio/video studio production, selecting and securing music rights, booking shoot locations and/or other production needs.
• Coordinate purchasing of media, distribution and scheduling of creative messages with third-party vendors and external agency partners, and collect performance reporting, and compliance auditing information.
• Experience with advertising platforms for digital (Hulu, Amazon TV, etc.), and media buying/negotiating of radio, television, print, out-of-home, and other online/offline media.
• Support department and agency short and long-term multicultural go-to-market plan via marketing initiatives and partnerships.
Qualifications:
• Bachelors degree in marketing, communications or related fields
• 2+ years of relevant general media production and placement coordination experience.
• Has knowledge of the histories, issues and trends facing diverse audiences and multi-ethnic communities in the US.
• Bilingual in Spanish, Mandarin, Korean, Vietnamese, Russian and/or Ukrainian preferred.
Expired job
