Job description
Our client, an E-commerce Agency, is looking for a Paid Search/Paid Social Media Buyer to join their team. This will be full time and fully remote!Responsibilities:
- Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
- Understanding and execution of paid search and social advertising, including Facebook, Google, Amazon PPC, TikTok, etc.
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
- Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
- Create and analyze campaign performance reports to inform relevant teams.
- Prepare research and insights to inform ongoing media recommendations.
- Manage budget allocations and bid parameters to deliver most efficient results.
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
- Constantly learn and experiment new effective bidding, ad placement, and management techniques.
- Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
- Participate in budget allocation for different channels and platforms.
Qualifications:
- Experience in digital advertising, including paid search and social platforms.
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
- Knowledge of any of the following platforms: Google Ads, Facebook/Meta ads, Amazon, TikTok.
- Excellent organization, tactical, analytical/data management, Excel, and communication skills.
- Facebook/Meta & Google Ads: 1 year preferred
- Amazon Seller Central/Ads: 1 year preferred
Send your resume today!
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